Are you looking for a new way of reaching out to your clients? A blog or a newsletter may be the smartest way to do this.
Since these methods of communication have many overlaps and their purposes can be subject to confusion, this blog explains the differences between them.
A blog, a contraction of the term ‘web log’ is a type of website, which is updated on a daily, weekly or monthly basis. It consists of written informal entries of commentary, often accompanied by graphics or video. Blogs are made by using online programs such as Tumblr, WordPress or Blogger. WordPress is most commonly used for business purposes.
Until 2009, blogs were typically the work of a single individual, however nowadays many businesses use them as a way of reaching out to potential clients and advertising their products and services. Blogs are often a part of a company’s website, where content can be created and shared.
In fact they are increasingly a key part of a company’s site as they help to drive traffic to the site by providing content which is viewed by Google as genuinely useful and can help to raise you up the Google rankings by frequently providing fresh content as each blog item is added.
They are one of the best ways of encouraging users to subscribe to the company newsletter. For example, at the bottom of blog posts, the editor can write a message to readers along with a subscription link, asking if they would like to receive regular updates from you via your newsletter.
Many companies have recently started sending out newsletters to clients on a regular basis, often monthly.
Newsletters are similar to blogs, in that they are both forms of written content, providing information to clients and other interested parties about the company.
Newsletters are often sent to current clients and subscribers by email, thus having a more personal tone with more depth and detail, whereas blogs are public and open to any site visitor.
An email newsletter is a regularly distributed publication, which is sent to clients who have requested to subscribe to the mailing list, in order to read a specific topic of interest in more detail. They may include links to blog posts, or other content on the internet, as well as other valuable information to the subscriber, such as a new product, service or workshop.
Newsletters show up in the subscriber’s email inbox and you can see how many people in your mailing list have looked at your newsletter by checking stats reports.
Summing up, if you would like to raise awareness of your business and its products and services in a more general way, or to explain the impact of a change in legislation on the way clients operate, or view on a hot topic, then a blog is most likely the best method for you.
However, if you are looking for a way of connecting with your current clients on a more personal basis, keeping them updated with your business, then a client newsletter may be your next venture.
Ideally both will have their place within your marketing schedule, with them fulfilling different roles.