Using social media for business has become a crucial aspect in marketing and is essential for achieving brand recognition and publicity. It is also a great way of connecting with clients and building business relationships.
There is a wide range of sites and applications available for you to use in order to enhance your organisation’s social media coverage, boosting brand establishment, public exposure and in turn, sales.
TweetDeck For example, TweetDeck is a social media dashboard application for managing Twitter accounts. This application includes a host of features in order to help advanced users get the most out of Twitter. It enables them to do this by providing features such as managing multiple Twitter accounts, scheduling tweets for future posts and building tweet collections.
Social Engage Social Engage is a social marketing app which can be used to grow your business, increase engagement and drive traffic, by generating leads, scheduling posts and monitoring campaign performances. Featuring intelligent analytics with location-based insights, Social Engage will enable you to make better marketing decisions.
Buffer Similarly, Buffer; another software application, designed for scheduling posts allows users to schedule posts sent through the application to the user’s social media accounts. This feature can schedule and send posts to Twitter, Facebook, LinkedIn, App.net and Google+. Simply keep your Buffer account topped up and it will automatically share your posts throughout the day.
Hootsuite Moreover, Hootsuite creates a single space for users to store all their social media profiles, making it easier to schedule posts across multiple networks.
Post Planner Post Planner shares some of these features, however is is built for engagement, not just scheduling. It makes it easier for your business to find, plan and post content that is scientifically proven to increase social media engagement. By publishing the right kinds of posts, you can drive more traffic to your website from Twitter, Facebook and Pinterest, resulting in more engagement with clients. With Post Planner, you can find all the content you need for your posts in one place. Just add your accounts from Facebook, Twitter etc, along with the most relevant hashtags, keywords and blogs. Then choose for yourself the best content to blow up your social media engagement.
However, in order to ensure social media is benefitting your business, it needs to be used in the right way and this can be very time consuming and requires substantial effort that could be invested in other important tasks.
At TheAnswer Ltd, we specialise in social media coverage and hold both the knowledge and expertise in helping our clients manage their marketing. We are experts in employing sites and applications especially for social media and can offer advice on using platforms such as TweetDeck, or if you would prefer, manage the whole process for you.
Contact us If you'd like to talk to us about your marketing plans, just contact us on firstname.lastname@example.org or call us on 0800 998 7990 or 0794 166 9925.