Are you seeking fresh new ways to market your products and services to your clients and prospective customers?
Video marketing is becoming an increasingly popular method of reaching out to clients, prospects and influencers, advertising your services and achieving brand recognition. This method is engaging and stimulating for clients and prospects.
You can post it on your website, email a link to clients, have it running at an exhibition or in your reception… share it on your social media…
The focus might be on information on new products and services, to give an overall picture of your business, featuring catchy one-liners or anecdotal stories from previous clients.
If you think video could be part of your marketing mix, read on for some top tips and video ideas…
Client reviews – one way of achieving higher brand recognition through video is to interview your clients about their experience of your products and services and compile a series of client reviews to put up on your webpage. This is a great way of advertising the products and services your business has to offer. By sharing positive client experiences, you are far more likely to build a good reputation of your company, acquiring more business clients.
Meet the team – when hiring a new team member, you may wish to interview your new employee. Video them talking about five things about them and post on your company website’s ‘team page’. This is a good way of sharing with your clients who works for your company and what they do.
1 minute speech – every now and then, for example once a week, post a video on your website with a recorded 1 minute speech about a topical subject. For instance, ‘how to get the most out of Google’. This will keep your website engaging and stimulating for website visitors and perspective clients.
Final tip – avoid using company jargon to ensure your video can be understood by all.
Contact us If you'd like to talk to us about your marketing plans, just contact us on firstname.lastname@example.org or call us on 0800 998 7990 or 0794 166 9925.