Why should you use infographics in your PR and marketing?
November 27, 2016
Are you looking for a new visually engaging method of reaching out to your clients and prospective customers?
Infographics; formerly known as information graphics, are eyecatching visual representations of information.
Infographics can improve and quicken understanding by using graphics to highlight patterns and trends in data.
They have been around for many years but have evolved digitally and can now be spread across the world via social media platforms, such as Facebook and Twitter or used to accompany press releases or to demystify complex concepts.
Infographics are characteristically made up of data or knowledge, often including facts and statistics. They can be uploaded to social media platforms, appearing as an image and are typically found on Pinterest and Instagram; both web and mobile-friendly photo sharing websites.
Infographics can be an integral part of marketing your products and services creatively, used in company brochures, on websites and articles to help you achieve higher brand recognition and get complex messages across more easily.
Digitally, infographics have evolved in recent years. Aiming to present information quickly and clearly in a creative and engaging way, infographics are a visually compelling communication that can communicate complex and deep data in a visual shorthand format.
Read on for some useful tips for creating infographics and some sites to help get you started
Infographics can be produced in three easy steps. You can entrust TheAnswer’s graphic designers with your infographics needs but if you’re doing them yourself, you can use tools such as Vizualise or Piktochart which will give you a template to start from.
You can then add charts, maps, videos, images and icons. Then publish and share on your favourite social media platforms or generate an embedded code to post on your blog or website.
Some useful sites for creating infographics include: