What’s the difference between a blog and a press release?
December 2, 2016
Blogs and press releases are both great ways of reaching the public or prospective clients, offering information about your business and highlighting new products or services.
Blogs are a direct form of communication, usually hosted on your own site at a time of your choosing.
Press releases are sent to journalists, who are the 'gatekeepers' and choose whether or not to use your piece in their publication, radio, online site, TV station etc.
Whether you decide to write in the form of a blog or a press release will largely depend on what you want to achieve and who you want to inform and how you want to inform them.
For example, blogs can create an informal, relaxed style, communicating with current clients and the general public in a creative manner. They may also invite comments with their interactive nature, leading to conversations. They are often hosted on your own site, although you can also be invited to be a ‘guest blogger’ on someone else’s site.
In contrast, press releases are more serious, focusing on factual information about a product or service, news or upcoming event. These are generally distributed to journalists in media from local newspapers and magazines to online outlets, radio and TV, depending on your audience and how newsworthy the piece is.
This article sets out the similarities and differences of a blog in comparison to a press release, so you can weigh up the pros and cons of each and choose the best tool for your company marketing.
A blog; short for ‘weblog’ is a regularly updated website or webpage, typically managed by an individual or small group and is made up of a series of entries or ‘posts’. It is written with an informal/conversational style and you own the blog so have total freedom over its design, look and feel, frequency of updates, etc..
The wording can be composed in a creative way, achieving a personal tone and giving the blog a human face. It doesn’t even have to be all written text, photos, audio (podcasts) and videos (vlogs) can be added, along with comments from online users to make the blog more interactive and build relationships between clients and customers through discussion and shared information. Blog sites to host your blog are also often free to use, which is an added advantage.
A press release is an official statement or public relations announcement issued to newspapers and other media, giving news and information on a particular matter. It is a type of communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
Press releases are written in a standard format, with a title, subhead, quote, body and boilerplate; a summary of the organisation. This type of writing has a heavy focus on factual information. It can be used to attract a buzz around new product/service, news or upcoming event, also offering company coverage. It is sent to online news sites or events
calendars. However, bear in mind that distribution sites may charge.
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