Maximising your online presence - tips and hacks. Seminar in Bristol, 27th April
April 4, 2017
When a nursery worker in America posted on her Facebook account in 2015 that she “hated being around a lot of kids” it didn’t take long for her life to unravel.
Because her Facebook settings were public, she soon started attracting fairly unpleasant hate mail. And if that wasn’t bad enough, her bosses saw the post and told her not to bother coming into work. Why employ someone to care for kids who doesn’t like being around them, and has just broadcast that to the world?
Of course the woman in question tried her hardest to fight back. I didn’t mean it, I’ve got a kid of my own, I was just letting off steam etc. Too late, the damage was done.
This is a fairly extraordinary circumstance and wouldn’t happen to most of us, but it does demonstrate the speed at which the Internet can have an effect.
It’s fairly obvious to anyone with any common sense how NOT to use your personal online presence, but how can be a force for positive brand enforcement/promotion?
There are many areas you could look at. Consistency of voice, being proactive, making the right connections and not blurring the lines between what’s personal and what’s professional too much.
This is a hugely complex area though, and with so much of our lives online and in the public domain, it is increasingly a factor in work as well as ‘play’.
Attend our event and find out more
At the end of April there will be a special evening in Bristol with two themes under the headline of ‘Maximise your Online Presence - Practical Tips and Hacks’.
Firstly Catherine Dhanjal, Director at PR and Marketing agency TheAnswer Ltd, will look at how your online presence can be a boost for either your own brand, or someone else’s.
Joel Hughes, Director of web design and strategy experts Glass Mountains Digital, will then take a look at Google analytics, and how you can use them to your advantage. Tracking and compiling your web traffic is just the start of what this invaluable tool can do.
The evening is free for early birds, and there will be two opportunities for networking in the evening, at the start and also at the end.
Full schedule for the evening:
5.30pm-6pm: Arrival, nibbles + drinks and networking
6pm-7pm: Two 20-minute talks plus times for questions
Catherine Dhanjal, Director of PR and Marketing agency TheAnswer Ltd on ‘Making your personal online presence boost your company’s brand’
Joel Hughes, Director, Glass Mountains Digital on ‘Getting to grips with Google analytics’